Adobe announced on November 10 that it is set to acquire the software for brand advertising developer TubeMogul.

Oracle launched on November 14 a new solution that integrates Oracle Service Cloud and Oracle IoT Cloud to "enable brands to quickly and efficiently leverage insights from the Internet of Things (IoT) to power smart and connected customer service experiences." 

Widespace has announced on November 16 the launch of its Summit, which the company described as a "full-stack programmatic ad platform and automated guaranteed marketplace designed specifically to deliver branding campaigns on mobile."

Emarsys announced on November 30 the launch of its Emarsys Artificial Intelligence Marketing (AIM), aimed at "simplifying and effectively bridging the execution gap between complex data science and scaling truly personal interactions with billions of customers."

Neustar announced on November 9 a new CRM data onboarding partnership with Pinterest. 

WPP’s MEC has announced on November 8 that it received five Marketing Excellence Awards at the ceremony in Singapore on November 3. 

Formisimo has announced on November 7 that Pink Gellac has opted to use Formisimo in 2016 to provide intelligence on their checkout process. As a result, Pink Gellac has registered an EUR 5 million increase in revenue. 

Lithium Technologies published on November 7 the findings of its State of Social Engagement 2016 study for the retail industry that looked at how well Fortune 1000 retail brands are engaging with consumers across social platforms.

Marketo announced on November 3 that insurance provider Starkweather & Shepley is turning to its solution to "help its clients better prepare for uncertainty through personalized, practical content related to life's unexpected situations." Marketo claims that Starkweather & Shepley has grown new business revenue by 10-15 percent through marketing by using its platform.

Salesfusion reported on November 3 the results of a new survey that detail the value of B2B Lead Generation, according to which, more than half of marketers feel their organization’s lead generation strategy is currently "above average."