Dentsu Aegis Network has acquired a 100% stake in blue-infinity (Switzerland) SA, a leading player in digital transformation. 

Selligent, a provider of relationship marketing solutions based on consumer insight, announced on January 16th that Europe’s leading cinema chain, ODEON Cinemas Group, has selected the company to transform guest engagement across Europe.

Widespace announced a partnership on November 29 with Big Mobile based on which APAC’s leading independent mobile engagement specialist will "harness the technology of Widespace’s programmatic platform, Summit, making it available to brands in Australia and New Zealand."

"We all know responsive web design is the best thing ever. Nobody disputes that!" was the initial sentences in Mouseflow’s announcement on November 26.

Showpad announced on December 6 that it was named a Leader in Aragon Research’s first Research Globe for Sales Engagement Platforms.

Marketo was named a Leader in the Fall 2016 Report for Best Marketing Automation Software for Enterprises by G2 Crowd.

mParticle has announced on November 9 that it joined Pinterest’s Marketing Partners program "to help brands connect mobile data to optimize Pinterest campaigns."

On November 26, Adobe published its 2016 online shopping data for Black Friday and Thanksgiving Day according to which USD 5.27 billion was spent online by the end of Black Friday, a 17.7 percent increase year-over-year. 

WPP’s Maxus was announced as Perfetti Van Melle UK’s new lead media agency on November 11. Maxus informs it won the account following "a competitive four-way pitch that included the incumbent agency,” with the account worth GBP 4 million in billings. 

Adobe announced on November 10 that it is set to acquire the software for brand advertising developer TubeMogul.