On November 26, Adobe published its 2016 online shopping data for Black Friday and Thanksgiving Day according to which USD 5.27 billion was spent online by the end of Black Friday, a 17.7 percent increase year-over-year. 

WPP’s Maxus was announced as Perfetti Van Melle UK’s new lead media agency on November 11. Maxus informs it won the account following "a competitive four-way pitch that included the incumbent agency,” with the account worth GBP 4 million in billings. 

Adobe announced on November 10 that it is set to acquire the software for brand advertising developer TubeMogul.

Oracle launched on November 14 a new solution that integrates Oracle Service Cloud and Oracle IoT Cloud to "enable brands to quickly and efficiently leverage insights from the Internet of Things (IoT) to power smart and connected customer service experiences." 

Widespace has announced on November 16 the launch of its Summit, which the company described as a "full-stack programmatic ad platform and automated guaranteed marketplace designed specifically to deliver branding campaigns on mobile."

Emarsys announced on November 30 the launch of its Emarsys Artificial Intelligence Marketing (AIM), aimed at "simplifying and effectively bridging the execution gap between complex data science and scaling truly personal interactions with billions of customers."

Neustar announced on November 9 a new CRM data onboarding partnership with Pinterest. 

WPP’s MEC has announced on November 8 that it received five Marketing Excellence Awards at the ceremony in Singapore on November 3. 

Formisimo has announced on November 7 that Pink Gellac has opted to use Formisimo in 2016 to provide intelligence on their checkout process. As a result, Pink Gellac has registered an EUR 5 million increase in revenue. 

Lithium Technologies published on November 7 the findings of its State of Social Engagement 2016 study for the retail industry that looked at how well Fortune 1000 retail brands are engaging with consumers across social platforms.