The global online survey of 26,000 consumers in 26 countries conducted by Accenture for its annual Digital Consumer Survey reveals that consumers increasingly prefer to watch TV shows on devices such as laptop and desktop personal computers and smartphones. More than four in 10 consumers (42%) said they would rather view TV shows on a laptop or desktop, up from 32% in last year’s survey. 13% said they prefer watching TV shows on their smartphones, compared with 10% last year.

Oracle announced on April 25th a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager. This new product integration enables Oracle Marketing Cloud customers to seamlessly integrate data from more than 467 million LinkedIn users into existing marketing campaigns to reach and engage their ideal buyers on the world’s largest professional social network.

WPP Digital announced on April 27th its acquisition of US-based Deeplocal, an innovation studio focused on product invention, design, and engineering for clients’ marketing campaigns.

At the company's annual ICON event, Infusionsoft's COO Terry Hicks announced the launch of Infusionsoft Propel, a mobile-based solution enabling businesses with no marketing expertise to grow their business more steadily.

Most marketers have grasped the importance of effective deep linking, the mobile community has yet to catch on fully. Branch is leading the way with mobile deep linking so we sat down with Mada Seghete - an experienced marketer, developer evangelist and co-founder of Branch - to learn more about mobile deep linking, and its importance to marketers.

Adestra has released the findings of the 2017 Econsultancy/Adestra Email Marketing Industry Census, and it appears that once again email marketing has topped the digital marketing ROI charts. However, growing complexity of the digital marketing landscape still leaves marketers confused about where to focus their efforts and budget to produce a ‘joined-up’ approach.

Dentsu announced on April 18th that its global business headquarters Dentsu Aegis Network Ltd., will acquire an 89% stake in the SVG Media Group, one of India's largest independent digital performance media services corporate groups. Dentsu Aegis Network is currently Google's largest search partner in India and the addition of SVG Media will further strengthen the Group's leading search position in the market.

On April 18th Oracle announced its acquisition of Moat, a digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes.

Urban Airship announced on April 12th the launch of its Digital Growth Platform, which will allow marketers to send personalized, interactive notifications at the right time and place for each customer across the entire digital marketing stack. The integrated platform provides a single interface to coordinate notification-style messages for websites, apps and mobile wallets, as well as other channels like email, SMS, chatbots and IoT devices.

Brightcove announced its launch of Brightcove Live on April 11th. The API-driven platform augments scalable live streaming with server-side ad insertion (SSAI), cloud DVR, content encryption, on-the-fly clipping, and seamless VOD asset creation.