I found myself in the middle of a savage storm last week as the second edition of the Savage Marketing conference unfolded in the Meervaart theater in beautiful Amsterdam. This wasn't just any storm, it was a storm packed full of brilliant but savagely determined marketers, all with the desire to learn, connect, teach, inspire and be inspired with a common mission: to build meaningful relationships through technology.

Dentsu announced on May 26th that its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 100% stake in SesliHarfler Reklam Tanitim ve Yayin Hizmetleri Sanayi ve Ticaret A.S., a digital creative agency in Turkey. 

Brightcove announced on May 22nd the availability of In-Page Experiences and Audience Profiles. The combination of these capabilities empowers business users in every functional area to create and analyze the impact of dynamic, interactive and professional-quality video experiences.

Chute announced on May 18th their partnership with digital asset management platform Barberstock. The new integration provides mutual customers a way to streamline all of their content aggregation, organization, management and publishing in one place, regardless of whether the content is professional, stock or user generated.

Prezi, the visual presentation platform that helps people connect more powerfully with their audiences and customers, announced on May 16th its acquisition of Infogram, a web-based data visualization company. Infogram specializes in charts and infographics for customers who need to quickly and effectively convey complex ideas.

We all want to get more value from our visitors and from the users we have already. By employing effective Conversion Rate Optimisation (CRO) strategies you can increase revenue per visitor, acquire more customers, and grow your business.

We caught up with Zarget’s CEO and Co-Founder, Arvind Parthiban, to get the inside scoop on everything CRO-related.  

The Savage Beta Corner series continues to grow leading up to the Savage Marketing event. In our latest interview we caught up with Sam Renders – Artist, Entrepreneur, Video and Web Designer, e-commerce expert, and Founder of Fangage.me – to discuss fan engagement. 

Dentsu announced on May 11th that its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 100% stake in media.at GmbH, an independent full-service media agency in Austria that boasts the second largest transaction volume in that country.

Oracle announced on May 8th that Lenox - a seller of tabletop, giftware and collectible products - is using Oracle Commerce Cloud to modernize its omnichannel shopping experience and deliver a steady stream of new products and features at its namesake Lenox and Reed & Barton brands.

WPP announced on May 9th that its wholly owned global digital agency POSSIBLE has acquired Marketplace Ignition, an e-commerce agency focused on advising clients on how to grow their business on Amazon and other online marketplaces. 

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