25 October, Hotel Rialto, Warsaw. Growth marketing training with Ian Rhodes

Conversion Rate Optimisation


Conversion Rate Optimization: Growth marketing training with Ian Rhodes

25 October Hotel Rialto

Ian’s work in the field of conversion optimisation has received praise from CrazyEgg listing him as one of 14 conversion experts you should be following. PPC Hero also tipped their hat recognising Ian as one of the world’s Top 25 most influential conversion rate experts.

Ian has 20 years of experience as a digital marketer.  He started his own bootstrapped retail business which he sold 6 years later. Prior, he was the European Marketing Director for the world’s largest travel company, Priceline.com.

For the past 7 years Ian has built his training business advising a new breed of multi-skilled marketers, the Growth Marketer. Developing the skills, learning the tools and optimising the work habit of today’s growth-tasked digital marketers. A strategic approach blending the art of creative copy, the science of data and the productivity of automation to fuel and accelerate business growth.





Welcome Note from Savage Tech

8:45AM - 9:00AM


Introduction to Conversion Optimisation


Understanding the psychology of CRO

Conversion Planning/strategy

The importance of perceived value and cost

The critical role of Eye-Path and how to improve a web page’s Visual Sequence


Value Proposition

10:00AM - 11:00AM

The fundamental aspects of an effective Value Proposition

A/B testing to optimize your VP

Validation of your Value Proposition

Having more than 1 VP and knowing which to use and when


Coffee Break

11:00AM - 11:15AM


Fast Track Designation for responsive Devices

11:15AM - 12:15PM

Understanding funnel length

When to use long versus short pages

The issue of multiple Call-To-Actions and choice

How to design forms to minimise friction

The role of incentive to counter perceived friction

Minimising Perceived Risk



12:15PM - 13:00PM


The Critical First 5 Seconds

13:00PM - 14:00PM

Understanding the critical first 5 seconds

Orientation issues from analytics

Importance of scent in CRO

The 3 questions all landing pages must answer"

1. Who is com­ing to the site? How did they arrive? And what are their goals?

2. What’s the next step for­ward for them both in terms of their goals and your con­ver­sion funnel?

3. What do they need to under­stand, believe, and feel in order to con­fi­dently take those next steps?

The benefits of using a familiar template across devices and platforms

How to perform a 5-second test


Coffee Break

14:00PM - 14:15PM


A/B Split Testing

14:15PM - 16:15PM

A/B split-testing methodology

Popular A/B split-testing tools

Analysis & Measurement

Setting up a successful A/B split-test

Mistakes often made when A/B testing



16:15PM - 17:00PM

1 Pass

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2 Passes

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3+ Passes

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