Top Free Marketing Tools for Startups

To say that starting and building up a company is tough is an understatement. You have to learn things you don’t have a clue about: how to set up payroll, how to build a website, how to issue invoices, and about a million other things. Having a limited budget surely does not help. However, it does teach you to be creative and resourceful.

To save you a bit of time and sanity, below is a list of free tools you can use to set up your marketing activities. As your business grows and your marketing budget expands, you will be able to select from a range of powerful solutions. Make sure to check out Savage Tech’s Vendor Directory for solutions in every area of marketing.

Social Media Management 

Buffer – in addition to pre-scheduling social media posts, you can use this tool to discover new relevant content. Buffer’s Optimal Scheduling Tool will figure out the best time of the day for your post, so you don’t need to worry about it. Finally, you can keep track of your favorite websites via their RSS feeds, and then share new articles with your followers.

Hootsuite is free for up to three social media profiles. Over 20% of companies use this tool to schedule social media posts. Hootsuite offers a simple, user-friendly interface, as well as basic analytics functions. 

Both tools have browser extensions, which are very convenient for sharing articles that you come across online. 

Email Marketing

Benchmark Email – free account lets you send up to 14,000 emails per month to up to 2,000 subscribers. Free plan includes such features as A/B testing of subject lines, subscription forms, surveys, Google analytics, autoresponders, drag&drop editor, responsive designs, and list segmentation.

Mailchimp – similar to Benchmark Email, Mailchimp is free for up to 2,000 subscribers and lets you send up to 12,000 emails per month. Most functions are available to free users, although a number of customisation options require an upgrade.

CRM

Podio – free for up to 5 users. This CRM system is highly customisable. You can create workstations, upload files, import contacts, assign tasks, export lists, track invoices, monitor sales, and perform a ton of other functions. Our favourite part – if you can’t find an app that matches your needs, you can easily create your own.

Design

Canva is an amazing tool for everything creative - blog posts, social media posts and headers, resumes, etc. It's extremely user friendly and has loads to offer to free users, from beautiful templates to thousands of visuals - graphics, icons, images, etc. 

Fotor is an online designer and editing tool. You can apply filters, add frames, text, stickers, and many more. While its free pre-set designs are limited, you can still find a great selection, as well as create designs of your own. We especially like its pre-set designs for social media: Facebook, Twitter, Google +, etc. – all in pre-defined sizes. 

Pixlr is a free online web editor. It enables you to fix, adjust, and filter images in a browser. You can also download a Chrome extension for an even easier access. Our favourite part – you don’t even need to register to use it. 

Piktochart – great for creating infographics. It has a database of icons, graphics, and a big choice of background designs, fonts, maps, and charts. 

Analytics

Google Analytics – when it comes to free analytics tools, you can’t really beat Google Analytics. It is currently the most widely used analytics tool. You can track and compare traffic to your website, manage AdWords campaigns, and track landing pages quality and conversions.

Simply Measured – its free social media analytics tool is great to gather and analyse information on your networks’ performance. Instagram, Facebook, Twitter, Google+ - most popular social media outlets are covered.

SEO

Keyword Tool helps you identify keywords typed in the Google browser, including long-tail keyword suggestions. You don’t even need to create an account to get started.

Google Analytics – use it not only to track traffic to your page, but to get a better insight into keywords.

SEOlytics – while its free options are rather limited, it is still a great tool to get started with no budget. You can monitor up to 20 links, 10 keywords a week, get backlink analytics and metrics, and take advantage of a number of other functions.

 

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