The fear of being ‘off the grid’ is far too real in 2017. And the relationship between you and your mobile is more intense and dependent than ever, making mobile marketing a key channel for a marketer’s strategy. So, what is trending in Mobile Marketing right now?!

Constantly stressed out, over-caffeinated, and in a perpetual state of multi-tasking  that's the life of a modern marketer. This doesn't come as a surprise either. Expectations of professionals in marketing continue to grow. 50% of CEOs see CMOs as the primary driver of disruptive growth in a company. The flip side is that 37% of CEOs say that the CMO would be the first to be fired if a company fails to achieve such growth. So, as you juggle email marketing, customer experience, content, chatbots, influencers, social media, mobile advertising, and try to keep up with the hottest new trend on the market in an attempt to bring it all together in one semi-coherent strategy, it is easy to lose your focus and to generally start questioning your life choices.

Since the first Terminator movie in 1984, there have been predictions of AI generated content, data driven marketing and automation systems, which would miraculously replace marketing teams with data scientists with the promise to engage over 82% of your online and offline traffic. That time is now!