Conversion Rate Optimisation (CRO), as a practice, has been increasingly gaining attention of marketing and ecommerce professionals over the last couple of years. It doesn’t come as a surprise considering how data- and results-driven this area of marketing is.

The rise of the smartphone has been one of the key drivers of change in the email industry. In 2011, only 8% of subscribers read their emails on mobile devices. This number has grown to 55% in 2016. That’s a 688% growth in only four years!

To say that starting and building up a company is tough is an understatement. You have to learn things you don’t have a clue about: how to set up payroll, how to build a website, how to issue invoices, and about a million other things. Having a limited budget surely does not help. However, it does teach you to be creative and resourceful.