I found myself in the middle of a savage storm last week as the second edition of the Savage Marketing conference unfolded in the Meervaart theater in beautiful Amsterdam. This wasn't just any storm, it was a storm packed full of brilliant but savagely determined marketers, all with the desire to learn, connect, teach, inspire and be inspired with a common mission: to build meaningful relationships through technology.

The fear of being ‘off the grid’ is far too real in 2017. And the relationship between you and your mobile is more intense and dependent than ever, making mobile marketing a key channel for a marketer’s strategy. So, what is trending in Mobile Marketing right now?!

Constantly stressed out, over-caffeinated, and in a perpetual state of multi-tasking  that's the life of a modern marketer. This doesn't come as a surprise either. Expectations of professionals in marketing continue to grow. 50% of CEOs see CMOs as the primary driver of disruptive growth in a company. The flip side is that 37% of CEOs say that the CMO would be the first to be fired if a company fails to achieve such growth. So, as you juggle email marketing, customer experience, content, chatbots, influencers, social media, mobile advertising, and try to keep up with the hottest new trend on the market in an attempt to bring it all together in one semi-coherent strategy, it is easy to lose your focus and to generally start questioning your life choices.

Since the first Terminator movie in 1984, there have been predictions of AI generated content, data driven marketing and automation systems, which would miraculously replace marketing teams with data scientists with the promise to engage over 82% of your online and offline traffic. That time is now!

Conversion Rate Optimisation (CRO), as a practice, has been increasingly gaining attention of marketing and ecommerce professionals over the last couple of years. It doesn’t come as a surprise considering how data- and results-driven this area of marketing is.

The rise of the smartphone has been one of the key drivers of change in the email industry. In 2011, only 8% of subscribers read their emails on mobile devices. This number has grown to 55% in 2016. That’s a 688% growth in only four years!

To say that starting and building up a company is tough is an understatement. You have to learn things you don’t have a clue about: how to set up payroll, how to build a website, how to issue invoices, and about a million other things. Having a limited budget surely does not help. However, it does teach you to be creative and resourceful.

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