Adobe: Over USD 5 Billion Spent Online By Black Friday’s End

On November 26, Adobe published its 2016 online shopping data for Black Friday and Thanksgiving Day according to which USD 5.27 billion was spent online by the end of Black Friday, a 17.7 percent increase year-over-year. 

According to Adobe, Black Friday set a new record by surpassing the three-billion-dollar mark for the first time at USD 3.34 billion, while Thanksgiving accounted for the remaining USD 1.93 billion. Black Friday became the first day in retail history to drive over one billion dollars in mobile revenue at USD 1.2 billion, a 33 percent growth year-over-year.

Adobe also informed of the five best selling toys: Lego Creator Sets, electric scooters from Razor, Nerf Guns, DJI Phantom Drones, and Barbie Dreamhouse; and the five top selling electronic products on Black Friday: Apple iPads, Samsung 4k TVs, Apple MacBook Air, LG TVs, and Microsoft Xbox. 

Tamara Gaffney, Principal Analyst and Director at Adobe Digital Insights, commented: "Shoppers hit the buy button at unprecedented levels as conversion rates were up nearly a full percent across all devices in the evening hours on Black Friday. With the full day total coming in at $3.34 billion, Black Friday may have just dethroned Cyber Monday's position as the largest online shopping day of the year. Shoppers are still buying at higher than expected levels in the early morning hours of Small Business Saturday."

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