Traditional Digital Channels Like Search & Display Achieve a Level of Stability
- by Saida Ayupova
IgnitionOne, a marketing cloud technology solution provider, has published its Q3 2016 Digital Marketing Report.
The findings of the report include:
- U.S. Google paid search continues the downward trend seen for the past two quarters, down -4% year-over-year (YoY).
- Smartphone search spend continues to grow in the U.S. despite the overall downward trend of search, up 14% YoY.
- U.S. programmatic display saw an increase in spend of 23% YoY in Q3.
Will Margiloff, CEO of IgnitionOne, commenting on the report and its findings: “We’re essentially in the ‘space age’ of digital marketing. Traditional digital channels like search and display have achieved a level of stability that allows marketers to look to the proverbial sky in terms of innovations and new ways to improve results. As marketers attempt to push the envelope, it will be exciting to see what innovations work and which ones fall flat.”
You can access the report here [behind the registration wall].