CJ Affiliate’s 2016 Holiday Intelligence Report Published
- by Radu Cotarcea
Conversant’s CJ Affiliate announced the publication of its 2016 Holiday Intelligence Report.
The report examines the distribution of holiday sales by desktop, smartphones and tablets; the growing impact of mobile devices on the peak shopping sales periods; retail sales performance by publisher types; and holiday sales trends in the US, UK and Germany. It does so by drawing upon 2015 sales data from the CJ Affiliate network, which includes more than 3,000 advertisers and 30,000 publishers.
CJ Affiliate Strategic Insights Director Sandrine Thompson. commented: "Retailers in many sectors lean heavily on the affiliate channel to drive customers and sales to their holiday promotions. This Holiday Intelligence Report not only provides network benchmarks for holiday retail sales from 2015, it also analyzes these trends and provides strategies so advertisers and publishers can optimize their affiliate programs for the 2016 holiday sales season."
The report is available here (behind a registration wall).