Oracle has released the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology in curating a unique hotel guest experience. Insights from both studies highlight a global demand for loyalty programs in the hospitality industry and the critical role of technology to inspire hotel staff to create memorable guest experiences.

According to a recent survey of big data professionals conducted by SAS enterprises are investing significantly in big data initiatives. 83% of the respondents call their company’s investment “moderate” or “significant.”

On November 26, Adobe published its 2016 online shopping data for Black Friday and Thanksgiving Day according to which USD 5.27 billion was spent online by the end of Black Friday, a 17.7 percent increase year-over-year. 

Lithium Technologies published on November 7 the findings of its State of Social Engagement 2016 study for the retail industry that looked at how well Fortune 1000 retail brands are engaging with consumers across social platforms.

Salesfusion reported on November 3 the results of a new survey that detail the value of B2B Lead Generation, according to which, more than half of marketers feel their organization’s lead generation strategy is currently "above average."

Accenture Strategy announced on November 1, 2016, new findings that indicate CMOs currently "have the deck stacked against them," with the CEOs indicating that "although around five C-level executives are responsible for driving disruptive business growth, the majority (37 percent) hold CMOs first in the firing line if growth targets are not met."

IgnitionOne, a marketing cloud technology solution provider, has published its Q3 2016 Digital Marketing Report.

Conversant’s CJ Affiliate announced the publication of its 2016 Holiday Intelligence Report. 

Adobe announced on September 26, 2016 that its Adobe Digital Insights has published its Inaugural Advertising Demand Report. It’s main findings were a slowdown on the average traffic growth and a generally more successful traffic generation resulting from personalized adverts. 

Litmus, an email testing and analytics company, released its annual 2016 State of Email Design: How marketers go from inspiration to email design to landing page report. The report presents findings of the survey of about 1,000 marketers.