BlueVenn has released its 2017 Data Deadlock report, which looks at the priorities and challenges facing marketers in the US and UK. The report asked 602 US and UK marketers and 2,116 US and UK consumers their thoughts to learn the current state of play with customer data, what strategies marketers find most difficult to quantify, how consumers feel about their personal data and the use of personalization, how can technology help, and what tactics do marketers expect to be using in the next five years?

The global online survey of 26,000 consumers in 26 countries conducted by Accenture for its annual Digital Consumer Survey reveals that consumers increasingly prefer to watch TV shows on devices such as laptop and desktop personal computers and smartphones. More than four in 10 consumers (42%) said they would rather view TV shows on a laptop or desktop, up from 32% in last year’s survey. 13% said they prefer watching TV shows on their smartphones, compared with 10% last year.

Adestra has released the findings of the 2017 Econsultancy/Adestra Email Marketing Industry Census, and it appears that once again email marketing has topped the digital marketing ROI charts. However, growing complexity of the digital marketing landscape still leaves marketers confused about where to focus their efforts and budget to produce a ‘joined-up’ approach.

The New York American Marketing Association (NYAMA), BrandSpark and Dapresy have announced the results of the first annual NYAMA/BrandSpark American Marketers Survey. The survey captures the views of more than 650 marketers across the United States, representing a range of major industries. Marketers shared their overall strategy, key tactics, challenges, successes, media spend intentions and ROI perceptions.

Adestra unveiled its new report entitled “Email and the Age of First-Person Marketing” on March 20th. The report looks into data-driven personalization in relation to email marketing and customer loyalty. 

Oracle has released the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology in curating a unique hotel guest experience. Insights from both studies highlight a global demand for loyalty programs in the hospitality industry and the critical role of technology to inspire hotel staff to create memorable guest experiences.

According to a recent survey of big data professionals conducted by SAS enterprises are investing significantly in big data initiatives. 83% of the respondents call their company’s investment “moderate” or “significant.”

On November 26, Adobe published its 2016 online shopping data for Black Friday and Thanksgiving Day according to which USD 5.27 billion was spent online by the end of Black Friday, a 17.7 percent increase year-over-year. 

Lithium Technologies published on November 7 the findings of its State of Social Engagement 2016 study for the retail industry that looked at how well Fortune 1000 retail brands are engaging with consumers across social platforms.

Salesfusion reported on November 3 the results of a new survey that detail the value of B2B Lead Generation, according to which, more than half of marketers feel their organization’s lead generation strategy is currently "above average."

.video-container { position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden; } .video-container iframe, .video-container object, .video-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }