Chirpify Announces Addition of Reply Rewards
- by Radu Cotarcea
This week Chirpify announced its new feature, Chirpify Reply Rewards, a new component to its platform that allows brands to surprise and delight social consumers by listening for specific topics or brand sentiment and proactively rewarding them for the behaviour.
It has also released two additional features, Chirpify Moderation and Language Translation, to help brands deepen customer connections in social media.
As the company explains, Chirpify Reply Rewards listens on social networks for defined topics of interest to the brand and/or brand sentiment, giving marketers the opportunity to proactively interact with people with moderated messages designed to Surprise & Delight. Chirpify allows brand moderators to look up an individual’s history with the brand, helping them craft an appropriate, tailored message. Chirpify also offers integration with brand CRM or loyalty member database solutions to give moderators even greater depth of information. With this data in hand, moderators can deliver a different reward to different people, whether it’s points or engagement rewards, based on the individual’s member criteria. With Chirpify, brands can also Surprise & Delight people who aren’t existing loyalty program members. The reward is simply saved for them until they join the program and claim their reward.
Chris Teso, CEO at Chirpify, commented: "These new features give brands the ability to combine a spectrum of approaches to social loyalty, and the flexibility to run campaigns that automate engagement and conversion at scale, or moderate interactions, providing more brand control and personalized engagement. Consumers are increasingly savvy and more demanding of brands. With the combination of automation, moderation, and surprise and delight that can be dialed to any organization's unique needs, we give marketers the ability to grow engagement, loyalty and spend among even the most demanding of customers."