Chute Launches Youtube Content Discover & 360 Video Display Capabilities
- by Saida Ayupova
Chute announced on May 3d the expansion of its platform to include native YouTube content discovery and rights management along with 360-degree video display capabilities. Chute’s platform supports Instagram and Twitter video. After the announcement, YouTube video will begin rolling out, enabling customers to discover content and send out rights requests to creators.
Vince Tatarian, Digital Strategist at Make Stories Human/The Atkins Group commented: "As a competitive content studio in the travel industry, working with Chute was a must. As innovators in this space, Chute provides the ability for us to be the first to source UGC video through YouTube – a content resource that many tend to overlook when visually representing their offering.”
Chute’s 360-degree video capabilities will enable creators to directly share their 360-degree videos to a brand’s workflow in the platform. Chute customers will then be able to review, moderate, and publish 360-degree videos to a display, which will allow viewers to scroll and drag to take in the full experience.
Ranvir Gujral, CEO of Chute, commented: “As the UGC platform-of-choice for the travel industry, our team has seen first-hand how important all forms of video is becoming for destination and travel marketers. Today, marketers don’t have an easy way to discover or display video content – we’re thrilled to make this possible.”