Product Integration Between Oracle Marketing Cloud and LinkedIn Campaign Manager Announced
- by Saida Ayupova
Oracle announced on April 25th a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager. This new product integration enables Oracle Marketing Cloud customers to seamlessly integrate data from more than 467 million LinkedIn users into existing marketing campaigns to reach and engage their ideal buyers on the world’s largest professional social network.
Laura Ipsen, general manager and senior vice president, Oracle Marketing Cloud, commented on the integration launch: “We are focused on empowering marketers with the data they need to inform, measure and maximize the impact of marketing campaigns. LinkedIn is the world’s largest professional network and by enabling marketers to seamlessly integrate data from more than 467 million LinkedIn users we are able to provide powerful customer insights that can transform lead generation campaigns. The new product integration between Oracle Eloqua and LinkedIn Campaign Manager can ultimately help marketers enhance the customer experience and increase revenues.”
With the new product integration between Oracle Eloqua, part of the Oracle Marketing Cloud, and LinkedIn Campaign Manager, marketers can nurture leads using LinkedIn Matched Audiences. The product integration enables marketers to personalize and launch campaigns across multiple channels including email, websites and digital ads in order to engage the right audience at the right time in the buyer’s journey.
Russ Glass, vice president of product, LinkedIn Marketing Solutions, commented: “At LinkedIn, we strive to equip B2B marketers with the tools and insights that they need to reach the audiences that matter most to their business. Matched Audiences gets us closer to that goal by enabling us to give marketers custom ways to combine LinkedIn’s powerful professional data with their own first-party data. Our product integration with Oracle was key to helping make that happen for Oracle Eloqua customers.”
This integration also empowers marketers to enhance their Account Based Marketing (ABM) strategies. Marketers can leverage the powerful insights delivered by the new integration to help convert unknown prospects into known buyers, retarget buyers with relevant digital ads, and enrich buyer profiles and optimize digital ad spend on LinkedIn.