Infusionsoft Launches a Mobile-Based Solution, Infusionsoft Propel

At the company's annual ICON event, Infusionsoft's COO Terry Hicks announced the launch of Infusionsoft Propel, a mobile-based solution enabling businesses with no marketing expertise to grow their business more steadily.

Hicks commented on the launch: “We’re making our products simpler than ever before and significantly expanding our total addressable market to meet the sales and marketing needs of millions of small businesses around the world. Many businesses lack the marketing knowledge and technical expertise of the customers we have traditionally served. In the broader small business community, owners often scramble to find ways to connect and follow up with prospects in between performing their day-to-day services. So, we created a solution that simplifies connection and follow-up, reflects their essential needs and works from their smartphone - and early feedback is that we’re off to a great start with Infusionsoft Propel.”

Infusionsoft Propel starts by easily organizing customer information in one place, and then allows owners to choose from proven marketing campaigns, designed by experts. Once selected, Propel guides owners through an easy, step-by-step experience to personalize and run the campaigns in minutes.  “For example, a user can answer just a few questions and with no marketing knowledge, run a referral or other follow-up campaign in just a few minutes,” explained Hicks. “What really matters to a small business is sales and quick results, and early users of Propel are seeing new sales in just 24 to 48 hours after launching a campaign.”

Some of the features of Infusionsoft Propel include:

- Customer Information – Propel collects and organizes customer information wherever it resides, giving users a single, consolidated view and ability to run campaigns
- Guided Experience – A simple, guided questions & answers experience with little time commitment that helps users personalize and launch campaigns in just minutes
- Proven Campaigns – Choose from dozens of proven, templated campaigns that ensures a professional outcome – without forcing owners to develop marketing skills
- Automation Recommendations – Guides users through the automated follow-up steps recommended to improve results and simplify growth
- Automatic Personalized Branding -  The tool “scrapes” a business owner’s website for the company logo and color scheme to create a personalized business appearance with no effort

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