Brightcove Launches Live Video Platform
- by Radu Cotarcea
Brightcove announced its launch of Brightcove Live on April 11th. The API-driven platform augments scalable live streaming with server-side ad insertion (SSAI), cloud DVR, content encryption, on-the-fly clipping, and seamless VOD asset creation.
Brightcove Live has been successfully deployed for major global sporting events and simulcast linear television channels.
Brightcove’s Manifesto for Transforming the Experience and Economics of Online Video Media in 2017 outlines three key challenges that media companies face: improving viewing experiences, increasing video-based revenue opportunities, and reducing the costs of operating a video business across platforms. Brightcove Live is meant to empower media organizations to deliver and monetize broadcast-like experiences for live events and 24/7 channels while diminishing the cost and complexity of live streaming.
Anil Jain, executive vice president and general manager of media at Brightcove, commented on the product launch: "With Brightcove Live, we're directly addressing problems facing publishers and broadcasters today - how to deliver and monetize live events and linear channels using simple but flexible tools, without breaking the bank. We continue to invest heavily in innovation and Brightcove Live is the type of advancement that provides our customers with the performance and efficiency they need in a highly competitive marketplace.”