Kenshoo Launches AdWear
- by Saida Ayupova
Kenshoo announced on April 1st the launch of Kenshoo AdWear. This new ad type will allow advertisers to place digital ads in real-time, anywhere on a person’s garment, at any time, any place.
According to the company's press release, "this groundbreaking technology addresses the gap between online and offline through digital ads available in person. Brands can now become the journey, experiencing every step, literally, on their customers shoes."
Using Kenshoo’s agile marketing platform, its clients can dynamically render wearable ads on any piece of clothing or footwear, taking signals from emotion-synced sentiment scoring, artificial intelligence, and even what they had for breakfast. Furthermore, Kenshoo Creative Manager also ensures the ad creative is aligned to complement the consumer’s current outfit and style.
Steven Hartman, Kenshoo’s Global VP Marketing, commented on the new product: “Kenshoo AdWear will be the new ad format of choice for both marketers and consumers. Word of mouth and recommendations are critical for brand success and AdWear takes this to a new level, allowing consumers to physically promote the brands that impress them in real time, such as recommending a restaurant or displaying a thirst-quenching fitness beverage after a run.”