Socialbakers to Offer Access to the Pinterest Content Marketing API
- by Radu Cotarcea
Socialbakers, a social media analytics provider, announced on February 9th that its platform will offer integrated access to the Pinterest Content Marketing API, which allows the company's clients to use Pinterest to engage their customers with more relevant content.
Pinterest is the latest addition to the Socialbakers social media analytics and publishing platform, which tracks social data across all major social platforms including Facebook, Twitter, YouTube, Instagram, Google+, and VK.com.
Robert Lang, Socialbakers CEO, commented: “With the addition of Pinterest, we are now able to give our customers full publishing, analysis and reporting capabilities across all the biggest platforms, complementing the successful partnerships we have with Facebook, Instagram, Twitter and YouTube. Pinterest is the perfect place for advertisers to engage their audience and we’re pleased to be able to give our customers the ability to measure, optimize and monetize their spend on the key platforms in one tool”.