Chute Launches New Content Marketing Application for Oracle Marketing Cloud
- by Saida Ayupova
Chute, a provider of enterprise user generated content marketing solutions and a Silver level member of Oracle PartnerNetwork, announced on January 27th the launch of Chute for Oracle Marketing Cloud.
Available on the Oracle Cloud Marketplace, this content marketing application is meant to help marketers easily integrate user-generated photos and videos collected with Chute into marketing campaigns and across channels – whether email, websites, ads, social and more – using Oracle Responsys, part of the Oracle Marketing Cloud.
Ranvir Gujral, Chute CEO, commented on the new product: “We’ve empowered marketers to add user-generated visuals to their online and offline experiences. They are seeing this authentic content perform, and now we’re excited to give them an easy way to pull it into their email strategies. Email used to be heavily text based, but just like websites, blogs and ads have moved from text to visuals – so is the expectation of email. Chute for Oracle Marketing Cloud provides this source of authentic content that outperforms professional and stock imagery.”