Salesforce Commerce Cloud is Launched
- by Radu Cotarcea
Salesforce has announced on September 27, 2016, the launch of its Salesforce Commerce Cloud — a unified commerce platform.
Based on the company’s acquisition of Demandware, Commerce Cloud "enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store.” According to Salesforce, the new platform "powers commerce operations across all points of sale, including web, social, mobile, in-store and more."
Jeff Barnett, CEO of Salesforce Commerce Cloud, commented: "The connected customer is transforming commerce, creating new opportunities for brands to transform the buying experience. By bringing together the leader in enterprise cloud commerce with the world’s #1 CRM, we’re empowering brands to deliver personalized and unified customer experience."