1010data Announces Local Market Insights Dashboard
- by Radu Cotarcea
1010data has announced the availability as of September 20, 2016 of its Local Market Insights (LMI), which the company described as a "browser-based tool that enables merchants to measure business performance against competitors over time at the local metropolitan market level.”
LMI offers its users access to business KPIs such as market share, basket size, and trip-related metrics by MSA (metropolitan statistical area) for their business as well as a custom competitive set of their choosing. Integrating multiple data sets, 1010data said they are updated within days, "eliminating lag and giving decision-makers an immediate view of outcomes based on their actions.”
Natalie Seidman, Senior Vice President of Data Insights at 1010data, commented: "Now, more than ever, it is important to understand granular merchant performance by local market. LMI gives companies a tremendous advantage by allowing them to see in near real time the opportunities that are in front of them with the consideration of their direct competitors in the exact markets where they operate."