JustPremium Announces Launch of Programmatic Roadblock
- by Radu Cotarcea
JustPremium has announced the launch of the Programmatic Roadblock, which the company describes as a "technical [that] breakthrough enables advertisers to programmatically buy all available Inline and Rich Media ad units at any given publisher’s content page simultaneously.”
The company announced that watches brand Baume and Mercier has already implemented its Rich Media Ad Exchange and has "experienced the power and benefits of the Programmatic Roadblock.”
Eric Visser, CEO of JustPremium, commented: "The Programmatic Roadblock boosts the possibility of trading desks to serve the needs of high end brand advertisers aiming to impress their high valued target audiences while buying with the same ease and tools as any other programmatic buy. Therefore this new proposition is transformative and emphasizes the ambitions of JustPremium."