Kenshoo Unveils New Creative Manager
- by Radu Cotarcea
Kenshoo has announced the launch of its new Creative Manager, which enables "Kenshoo clients to manage, format, sequence and optimize creative assets for leading rich media ads on Kenshoo’s cross-publisher platform.”
According to Kenshoo, the new offering will allow marketeers to leverage four core components:
1. Creative Library: persistent, cloud-based and searchable asset storage management syncs creative resources from the brand team for easy access by marketing;
2. Creative Templates: content-driven smart-cropping and template overlay support enables quick layering of brand and offer content on creative, easing the burden on brand teams;
3. Creative Collections: marketing-defined asset organization to automatically control rich media sequencing across publishers; and
4. Creative Optimization: Kenshoo optimization algorithms ensure the best rich media content populates the right social ad formats and reaches the best audiences
The product is further enhanced by several strategic partnerships announced by the company, which it claims "round out a complete approach to scaling brands’ use of rich media formats and radically improving their engagement with customers.” Specifically, Cloudinary brings its cloud-based enterprise media management to Kenshoo. Idomoo, Innovid, and Magistooffer add rapid video creation, personalization and interactivity to Kenshoo clients. Furthermore, precise cognitive algorithms from Persado and Boost Media’s "international teams of expert copywriters both have their roles to play in optimizing the client’s offer language, which is often crucial to the success of any creative campaign."
Shahar Erez, Senior Vice President, Product for Kenshoo, stated: "Skyrocketing mobile usage continues to increase the need for rich media; to refresh that rich media regularly; to adjust for different publishers, ad types and promotions; and to understand which of these assets drive the best results. Kenshoo’s algorithms now automate multimedia optimization to reduce time-consuming collaboration with intelligence teams; we’ve also eliminated the need for error-prone communications between marketers and brand teams, costly manual reformatting work, and manual efforts to refresh creative for fatigued audiences"