Emma Plus Ups Emma’s Email Automation
- by Radu Cotarcea
On September 8, 2016, Emma has announced the launch of Emma Plus, a "product offering designed to bring advanced email automation capabilities to marketing teams of all sizes.”
According to the company’s press release, the new offering can create automated campaigns based on "customer behavior both inside and outside the inbox; activities like completing a purchase (or just stopping short), browsing a website, viewing or clicking a previous email, or virtually any other activity synced with Emma's new Event API."
Emma Plus also integrates with Salesforce and Microsoft Dynamics CRMs, commerce platforms like Shopify and Magento, and others. As a result of their partnership with Litmus, Emma Plus also provides an embedded Inbox Preview feature, allowing users to see how their campaigns will appear in every type of inbox.
Clint Smith, Emma’s CEO, commented: "Marketing automation is getting a ton of attention these days. And yet, many marketers either aren’t doing it well or doing it at all. The tools are often clunky, the data to power it is often lacking, and a little advice is often hard to come by. With Emma Plus, we charged our product team with designing the most intuitive automation dashboard around, and our onboarding and success teams with providing guidance and hands-on technical assistance that helps even the savviest marketers craft a truly engaging customer experience."