Acquisio Goes Social
- by Radu Cotarcea
Acquisio has announced the launch of Acquisio Social as a new feature of its Acquisio performance marketing platform.
Using machine learning algorithms to enhance campaigns, improving the number of clicks while reducing cost per click, Acquisio Social aims to support anyone who runs paid campaigns for search, social, and/or display by allowing them to see all their campaign data all in one place.
The company’s press release announcing the new feature explains: "Several months ago we asked Acquisio users what feature they would want to make their lives jobs easier. Overwhelmingly, people asked us for a tool that would help them to manage their Facebook campaigns more easily, and allow them to view the results of those campaigns in Acquisio. Well, the people spoke, and we listened. This month we’re releasing Acquisio Social, an amazing new way to improve the efficiency and success of your Facebook campaigns with easy ad creation, advanced A/B testing and analytics tools, and campaign coaching/suggestions."