1010data Announces Mobile Panel on Their Market Insights
- by Radu Cotarcea
1010data has announced that it expanded its Market Insights data panels to include mobile data, which provides “an even more comprehensive view of shoppers’ commerce behavior and purchases.”
Market Insights is a suite of data offerings aimed to support retailers and brands understand market share, path to purchase, consumer behavior and brand performance both locally and nationally, across online, mobile and offline channels.
Natalie Seidman, Senior Vice President of Data Insights at 1010data, commented: "The expansion of the 1010data Market Insights panels to include mobile data helps brands and retailers win by gaining insight into the full online, offline and mobile competitive landscapes – providing a true omni-channel view. By understanding what, where and how consumers are buying – across all devices, brands and retailers – businesses can make better decisions to support and grow their sales."