Salesfusion Tackles Competition With Transition Package
- by Radu Cotarcea
Salesfusion has announced the launch of a new Marketing Automation Transition Package, which the company stated includes special pricing and additional asset transfer support to give “dissatisfied marketing automation users of competitive platforms an offer they cannot refuse.”
The company jumped on the Marketo-comparison-bandwagon (see Act-On’s approach here) and cited “a desire for better customer service and a need for a more intuitive solution at a manageable total cost of ownership, mid-market companies” as the reason for which companies such as Infrascale, Payspan, and Radiology Oncology are switching to its services. Salesfusion press release quoted Carla Fedrigo, Director of Marketing at Infrascale: "We found it extremely difficult to get custom reports and metrics in Marketo and were unable to get the support we needed. During the sales process with Salesfusion it was apparent that they would be a true business partner who worked with us to ensure our success. They are providing functionality and customer service that was not available to us before.”
It also pointed to Ben Lazar, Senior Vice President of Marketing at Payspan, who stated: "Some of the more intricate solutions seem to be geared toward businesses that already have a developer or full-scale marketing operations team in house, extending your time-to-value and making them difficult to leverage. We are excited about Salesfusion’s function-rich, user friendly approach which is helping us get the most out of our marketing automation investment at a cost-competitive price. With Salesfusion’s expertise and guidance, we are receiving excellent support that we weren’t accustomed to with Pardot in the past;” and to Jonathan Dixon, Marketing Manager at Radiology Oncology, who added: "Salesfusion recognizes that the decision to implement marketing automation at all is a pivotal milestone for most marketers. With this, they also understand the thought and planning that goes into making a subsequent platform change. We appreciate that Salesfusion has invested in tools and processes to replicate our workflows, emails and landing pages, thus providing us a seamless transition from Hubspot and ensuring our success with their marketing automation platform."