Brightcove announced on May 22nd the availability of In-Page Experiences and Audience Profiles. The combination of these capabilities empowers business users in every functional area to create and analyze the impact of dynamic, interactive and professional-quality video experiences.

Chute announced on May 3d the expansion of its platform to include native YouTube content discovery and rights management along with 360-degree video display capabilities. Chute’s platform supports Instagram and Twitter video. After the announcement, YouTube video will begin rolling out, enabling customers to discover content and send out rights requests to creators. 

Oracle announced on April 25th a new product integration between Oracle Marketing Cloud and LinkedIn Campaign Manager. This new product integration enables Oracle Marketing Cloud customers to seamlessly integrate data from more than 467 million LinkedIn users into existing marketing campaigns to reach and engage their ideal buyers on the world’s largest professional social network.

At the company's annual ICON event, Infusionsoft's COO Terry Hicks announced the launch of Infusionsoft Propel, a mobile-based solution enabling businesses with no marketing expertise to grow their business more steadily.

Urban Airship announced on April 12th the launch of its Digital Growth Platform, which will allow marketers to send personalized, interactive notifications at the right time and place for each customer across the entire digital marketing stack. The integrated platform provides a single interface to coordinate notification-style messages for websites, apps and mobile wallets, as well as other channels like email, SMS, chatbots and IoT devices.

Brightcove announced its launch of Brightcove Live on April 11th. The API-driven platform augments scalable live streaming with server-side ad insertion (SSAI), cloud DVR, content encryption, on-the-fly clipping, and seamless VOD asset creation.

Kenshoo announced on April 1st the launch of Kenshoo AdWear. This new ad type will allow advertisers to place digital ads in real-time, anywhere on a person’s garment, at any time, any place.

On March 29th SmarterHQ announced its expansion of integration with CheetahMail, Experian’s enterprise-class email service provider.

On March 7th Metrilo announced a new product release - an Email Automation tool that directly uses the customer insights Metrilo gathers and processes. The company already captures customer behavior data for its customers' other reports – actions, product interactions, orders and so on. Now this data can be used to segment email lists and send only relevant content to their actions messages.

Vibes, a mobile engagement solution provider, announced on February 15th its expansion into Europe, starting in the UK. Marketers in the U.K. can now access Vibes’ platform, Catapult, as well as the company’s expertise, to run sophisticated mobile marketing campaigns across channels.

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