Dentsu Acquires German Marketing Agency Markenloft
- by Radu Cotarcea
On August 18th, Dentsu Inc. announced that its global business headquarters Dentsu Aegis Network Ltd. has acquired Markenloft GmbH, a brand and lifestyle marketing agency that focuses on providing consumers with brand experience and experienced value.
This acquisition launches the ligestyle market pillar MKTG in Germany, one of the Dentsu Group's nine global network brands. Markenloft will join the MKTG network and be rebranded to "MKTG" within three months of acquisition. In collaboration with other Group agencies in the region, it will work to create synergies and accelerate the Group's growth strategy in the German market.
Founded in 2008, Markenloft provides activation services to connect businesses with consumers, including the planning and management of various events designed to enable consumers to experience a brand's products and services as well as the sponsorship of sports competitions. In addition to the implementation and management of events, these services include consulting and the development of communication strategies to leverage the client company's brand activation activities.