Vista Completes Acquisition of Marketo
- by Radu Cotarcea
On August 16th Marketo announced that its acquisition by Vista Equity Partners has been completed. The original news of the acquisition broke on May 31st this year, with Marketo's shareholders approving the agreement on July 28th.
Marketo offers an engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers - from acquisition to advocacy. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries.
Brian Sheth, co-founder and president of Vista, commented: "We see significant value in Marketo's ability to enable organizations to increase digital intimacy and lifetime value with their customers and consumers leveraging the Marketo Marketing Platform. We are aligned with Marketo's vision to lead the market in digital marketing transformation, and we're thrilled to work with the management team to help Marketo reach its full potential."
Phil Fernandez, chairman and CEO of Marketo, commented on the new stage for the company: "Ten years ago, we embarked on a journey to create a new kind of enterprise software company that would transform the way companies market to and engage with their customers. Our partnership with Vista will allow us to double down on that vision and focus on accelerating our execution toward product innovation and customer success for companies in fast-growth and enterprise business and consumer segments."