Sideshow Acquires Vertical Leap
- by Radu Cotarcea
On August 1, Vertical Leap announced it has joined the Sideshow group of independent agencies.
Vertical Leap is a marketing agency that "combines intelligent algorithms with smart people.” It specializes in SEO, PPC, content, social, and marketing technology.
The Sideshow group is based in London and operates across the south coast with offices in Bournemouth, Chichester and Portsmouth. It aims to be the number one independent digital marketing group in the UK with its list of clients including global brands BT, Visa, and Prudential. This is Sideshow’s second acquisition following the full service digital agency Strawberrysoup joining in 2013. According to Sideshow’s press release, revenues of the newly combined digital group are expected to exceed GBP 10 million in this financial year with staff numbers reaching over 100.
Tony Hill, Owner and Managing director of Sideshow, commented: “This news represents another important milestone in Sideshow’s development. It takes the group to a whole new level, and will enable us to offer scale, resource and a broad range of expertise that is a real alternative for large brands that are looking for quality digital marketing support outside of the usual global networks and consultancies.
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