Dentsu Acquires Turkey Based SesliHarfler
- by Radu Cotarcea
Dentsu announced on May 26th that its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 100% stake in SesliHarfler Reklam Tanitim ve Yayin Hizmetleri Sanayi ve Ticaret A.S., a digital creative agency in Turkey.
Founded in 2006, SesliHarfler is a digital creative agency, offering a full suite of digital communications services including digital, social, production and 360 marketing solutions to its clients in the Turkish market.
According to the press release, the acquisition comes at a critical juncture for the economy and the digital industry in Turkey - with half the population under 30, 25% under 14 and digital spend increasing by 15-20% per year. The population is highly digitally engaged, with 48 million internet users (the 6th largest in Europe), 42 million Facebook users (the 7th largest market in the world) and 16 million Instagram users on a monthly basis¹.
Following the acquisition, SesliHarfler will be branded "SesliHarfler - Linked by Isobar", before being fully converted into Isobar, one of the Dentsu Group's 10 global brand network brands providing services in the digital domain. With this acquisition, the Group intends to accelerate its growth strategy in the Turkish market through collaboration with other Group companies.