Dentsu Acquires Austria Based media.at
- by Radu Cotarcea
Dentsu announced on May 11th that its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 100% stake in media.at GmbH, an independent full-service media agency in Austria that boasts the second largest transaction volume in that country.
This acquisition makes the Dentsu Group the second largest advertising group in Austria.
Media.at is a media agency providing full-services including consulting, research and data analysis related to communications strategy, advertising planning and buying for the traditional media (newspaper, magazine, radio and television), digital, OOH (outdoor and transit) and other media, and the verification of advertising efficacy as well as other services.