WPP's POSSIBLE Acquires Marketplace Ignition
- by Saida Ayupova
WPP announced on May 9th that its wholly owned global digital agency POSSIBLE has acquired Marketplace Ignition, an e-commerce agency focused on advising clients on how to grow their business on Amazon and other online marketplaces.
Marketplace Ignition specializes in operational marketing and advises clients on all aspects of e-commerce from sales strategy and merchandise selection to dynamic pricing and promotion strategy. Having worked with more than 400 brands, Marketplace Ignition's clients include Hallmark Cards, Lifetime Brands, Inc. and Reynolds Consumer Products.
According to the press release, the acquisition continues WPP's strategy of focusing on three key areas: technology, data and content.