Dentsu Acquires 89% Stake in SVG Media Group
- by Saida Ayupova
Dentsu announced on April 18th that its global business headquarters Dentsu Aegis Network Ltd., will acquire an 89% stake in the SVG Media Group, one of India's largest independent digital performance media services corporate groups. Dentsu Aegis Network is currently Google's largest search partner in India and the addition of SVG Media will further strengthen the Group's leading search position in the market.
With this acquisition, Dentsu aims to enhance synergistic effects through alliances with locally deployed SVG Media Group companies, accelerate growth strategies in the Indian market and establish a leading position in the digital domain in India.
Established in 2006, the SVG Media Group comprises three service brands (DGM, Komli, Seventynine) providing online performance marketing, mobile, social data targeting and content media services employing 280 people. The services provided by the SVG Media Group have an established reputation and are used by a number of leading companies representing India, as well as international clients in Dubai, Indonesia and China.
Following the acquisition, the SVG Media Group will be incorporated into the Asia Pacific digital marketing agency Columbus and become SVG Columbus. Columbus, headquartered in Australia, is one of the Dentsu Group's brands currently developing business in the digital domain.