Oracle Acquires Moat
- by Saida Ayupova
On April 18th Oracle announced its acquisition of Moat, a digital measurement cloud company. Moat will join Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The combination of Oracle and Moat will connect data to consumer attention for better media experiences and business outcomes.
Eric Roza, SVP and GM of Oracle Data Cloud, commented on the acquisition: “I am thrilled to welcome CEO Jonah Goodhart and the entire Moat team to Oracle Data Cloud. Moat has grown its attention analytics business by over 100% in the past year, providing actionable insights around viewability, brand safety, non-human traffic, and ad creative to over 600 publisher, brand and agency clients. With the Moat acquisition, Oracle Data Cloud now offers brands and publishers a full suite of targeting and measurement solutions to improve the outcome of virtually every type of digital advertising campaign.”
Jonah Goodhart, CEO and Co-Founder of Moat, added: “It is with great enthusiasm that we join forces with Oracle Data Cloud. When Oracle approached us about working together, we began to see the huge potential to jointly drive innovation. At our core, we believe there is an opportunity to fundamentally improve marketing and storytelling by brands and publishers through better data and analytics.”
Moat will remain an independent platform within Oracle Data Cloud.