Bazaarvoice and TurnTo Announce Partnership
- by Saida Ayupova
Bazaarvoice and TurnTo Networks announced on March 9th their agreement to offer TurnTo’s brand clients the option to syndicate their ratings and reviews into the Bazaarvoice Retailer Network.
As a result of the agreement, effective immediately, TurnTo's clients can further enhance content distribution via the Bazaarvoice Retailer Network by entering into a separate agreement with Bazaarvoice for syndication. The participating brands’ content will go through Bazaarvoice’s rigorous authenticity and moderation processes to ensure high quality content that consumers can trust.
Gene Austin, CEO of Bazaarvoice, commented on the partnership: “We are committed to opening our Network to enable sharing of CGC between brands and retailers. By partnering with TurnTo, we are able to provide even more CGC for our retailers, increasing the content coverage across their sites to ensure a positive and productive shopper experience.”
George Eberstadt, CEO of TurnTo, added: "This partnership is a strong solution for brands that rely on TurnTo’s advanced CGC suite and want to further syndicate their ratings and reviews through Bazaarvoice's Network. It’s gratifying to work with another industry leader to develop enhanced ways for brands everywhere to reap greater value and more fully leverage their CGC."