Digilant Acquires Programmatic Marketing Agency Anagram
- by Saida Ayupova
Digilant, a global provider of customized programmatic ad buying solutions and services, on March 23d announced its acquisition of a programmatic marketing agency Anagram. The acquisition of Anagram, which was founded in 2015, is meant to expand Digilant’s programmatic capabilities to offer a full range of possibilities to service clients.
Alan Osetek, Global CEO at Digilant, commented on the acquisition: “By combining our products and technology resources with Anagram’s expertise, we will have the flexibility to grow our very hands-on services that set us apart from other programmatic providers. We believe that Digilant’s customized programmatic approach, aligned closely with what an advertiser needs to leverage their data and resources, helps our clients compete in a very crowded digital buying marketplace.”
Adam Cahill, Anagram's founder and CEO, added: “As marketers shift more of their budgets towards programmatic ad buying platforms, we are excited for the opportunity to join a Boston headquartered company, that can help us grow our business globally. We want to continue to add value in the programmatic space and we are confident, that as part of Digilant, all of Anagram’s employees will be given the opportunity to achieve their goals.”