Aprimo Announces Acquisition of ADAM Software
- by Radu Cotarcea
Aprimo has announced on March 16 that it acquired ADAM Software. The company claims that, in doing so, its clients will "gain the unique ability to manage and execute the full content asset lifecycle – from creation to distribution across all channels – on a single platform."
ADAM will integrate directly into Aprimo’s platform, bringing customers what the company described as "the industry’s first and only marketing operations solution capable of handling both the production and publication of content – a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale."
John Stammen, CEO of Aprimo, commented: "Our merger with ADAM will further expand our marketing asset management solutions and enable us to offer a complete enterprise-class content solution. The combination creates a robust platform that addresses the growing content needs of marketers worldwide, with the strategic planning, intelligent workflow, and insights offered through Aprimo. As a leader in marketing operations, we are firmly committed to bring the best-in-class marketing hub to CMOs and empowering their teams to have one place to go for the visibility and agility they need to get richer content and campaigns in market – on plan and across all channels. This acquisition directly supports that commitment."
According to the company’s release, given that Aprimo and ADAM share "similar marketing strategies and an overlapping client base” the acquisition is "a natural segue to creating an unprecedented end-to-end solution built on years of strategic partnership, joint product development and an existing product integration."
Pieter Casneuf, CEO of ADAM said: "We are incredibly proud to broaden our portfolio of products to become the platform of reference for CMOs and to transform how brands intelligently engage with their audiences. With our existing partnership, we’ve already seen significant customer adoption and success. This combination significantly expands our global footprint and our relationships with customers and partners. We couldn’t be more excited to combine forces with Team Aprimo."