WPP's Ogilvy & Mather Acquires Stake in Eightytwenty
- by Saida Ayupova
WPP announced on February 20th that its wholly-owned marketing communications network, Ogilvy & Mather, has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience Limited.
Eightytwenty employs over 30 people. Ogilvy & Mather and Eightytwenty have been working together since 2015. This acquisition will bring new capabilities in creative, digital performance and technology to Ogilvy & Mather’s local and international clients.
According to the press release, WPP's digital revenues were over US$7 billion in 2015, representing 37% of total Group revenues of US$19 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years.