Bluecore Joins Salesforce Partner Program
- by Saida Ayupova
Bluecore announced on February 14th that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of Salesforce brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more.
The Bluecore integration with Salesforce Commerce Cloud enables customers to easily implement Bluecore’s technology on their storefronts in minutes via Commerce Cloud’s cartridge system. Bluecore’s simple point-and-click interface helps marketers capture powerful, real-time behavioral and catalog data to deliver personalized, high-performing campaigns across numerous marketing channels. This deep site integration – which unifies data from onsite customer browse search and purchase activity, along with product catalog activity like price fluctuations and inventory changes without product feeds – not only allows for more personalized and timely communications, but it can also help retailers generate highly targeted audiences for precision targeting across additional channels.