Kenshoo Announces Partnership with Snapchat, Pinterest
- by Saida Ayupova
Kenshoo, a global provider of agile marketing solutions, announced on January 31st its partnership with Snapchat and on February 1st with Pinterest. Kenshoo’s client base, spanning over 2,000 of the world’s leading brands, now have the ability to incorporate Snap Ads and directly reach people as they plan and search on Pinterest throughout their consumer journey as part of their marketing programs.
Snap Ads are a highly-engaging mobile native ad format that allow marketers to connect with Snapchatters through creative visual storytelling. Snap Ads are an up to 10-second vertical, full screen video ad that appears in the context of other Snaps. Snapchatters can choose to swipe up to further engage with a brand through a long-form video, mobile website, article, or app install. This permission-based style of advertising offers marketers the opportunity to combine both brand awareness and performance goals like never before.
Will Martin-Gill, Chief Strategy and Development Officer at Kenshoo, commented: “Snapchat reaches 41% of 18 to 34 year olds in the United States on a daily basis. It has a great audience, an engaging ad format, and an app that is replacing the phone’s native camera for many users. This was an obvious move for us to make given our unique position as the only marketing technology that provides direct access to the world’s leading publishers."
Search Ads on Pinterest are built on proven search marketing foundations: Keyword Campaigns and Shopping Campaigns. They come with a guaranteed search placement, helping marketers reach people as they’re actively seeking things to buy. Because Pinterest ads are relevant, these promoted search results are native and non-disruptive. They’re also visual, so they’re easy to browse and are optimized for mobile discovery.
Kenshoo is the first partner to power Search Ads on Pinterest, enabling top brands to engage with the 150M consumers who use Pinterest to plan their purchases every month. Kenshoo’s agile marketing solutions and search expertise will enable advertisers to tap into this valued audience in a highly efficient and effective manner, optimizing search holistically from discovery to conversion.
Michael Akkerman, Head of Marketing Partners at Pinterest, commented on the partnership: “Kenshoo is a thought leader and innovator in search marketing. They were a clear choice when we needed a partner to help take Search Ads on Pinterest to market. Kenshoo’s ability to scale and optimize will speed execution and help marketers get the most out of their Pinterest advertising investment."
Martin-Gill added: “At Kenshoo, we see growing momentum in native advertising that is increasingly mobile and interactive. Pinterest’s visual content, dominant shopper mindset, and content persistence aligns with our vision of where search is headed. We’re very excited about bringing this offering to our clients and helping them achieve first mover advantage."