Dentsu Acquires Switzerland-Based blue-infinity
- by Saida Ayupova
Dentsu Aegis Network has acquired a 100% stake in blue-infinity (Switzerland) SA, a leading player in digital transformation.
Established in Switzerland in 2001, blue-infinity currently maintains seven offices in five countries and employs over 500 people. The company provides a full-range of services that include digital transformation, digital marketing, CRM, e-commerce, creative and user experiences (UX).
Servicing over 100 industry leading clients in such sectors as retail, banking and pharmaceutical, blue-infinity's digital expertise has been acknowledged through numerous international creative awards as well as strong partnerships with key technology players including Salesforce, Microsoft and Apple.
Following the acquisition, blue-infinity will be integrated into the Isobar network, which provides services in the digital domain under one brand across the Dentsu group's 10 global networks. The move will also further expand the brands offering in the market and strengthen the group's position in the digital transformation sector, while extending blue-infinity's portfolio internationally through the networks global presence and expertise.