mParticle Joins Pinterest Marketing Partners Program

mParticle has announced on November 9 that it joined Pinterest’s Marketing Partners program "to help brands connect mobile data to optimize Pinterest campaigns."

According to mParticle’s press release, the Partners program provides a solution for companies to onboard their app, web, and other internal data into Pinterest via approved partners such as mParticle to create targeted campaign lists and actalike audiences. The integration of Pinterest into the mParticle platform follows similar integrations with Facebook, Twitter, and Google, as well as marketing clouds such as Adobe, Oracle, and Salesforce.

Michael Katz, CEO and Co-Founder of mParticle, commented: "mParticle has become the leading data solution for brands that think mobile-first and multi-screen. Successful data execution requires a solution that goes beyond raw event streaming, and also connects to powerful Audience APIs. mParticle’s latest integration with Pinterest provides brands with another high-quality destination where they can engage with their users to drive engagement and monetization."

Michael Akkerman, Head of the Marketing Partners program at Pinterest, added: "Since we originally launched the MDP program, both Pinterest and our marketing partner ecosystem have grown immensely. Pinterest’s user base has grown over 50 percent, and our world-class partners have played an instrumental role helping brands connect with their audience. We’re excited to launch our new Marketing Partners program to provide even more support to advertisers who use Pinterest to achieve their business objectives. Our new specialties and expanded partner ecosystem will ensure that all marketers are able to reach new heights of success and new growth on Pinterest.”

mParticle’s announcement was launched on the same day as Neustar's introduction of its new CRM data onboarding partnership with Pinterest (reported on by Savage Intel on November 30, 2016).

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