Pitney Bowes Works With IBM Towards Location-Based Insights
- by Radu Cotarcea
Pitney Bowes announced on October 24 that it is working with IBM to deliver what it described as "deeper location-based insights for enhanced customer experiences."
Pitney Bowes explained that IBM selected its world boundaries data to supplement the geospatial capabilities of the IBM Cognos Analytics and IBM Watson Analytics platforms. It added that its data is built into Cognos Analytics and Watson Analytics applications will enable customers to ingest other geographically-relevant data for richer and more accurate reporting and insights. "Savvy businesses are using location intelligence to better communicate with customers, create more targeted promotions and promote sophisticated cross selling opportunities using popular mobile and social platforms,” stated the Pitney Bowes press release.
Bob Guidotti, EVP and President of Software Solutions, commented: "We are thrilled to be working with IBM to enable advanced consumer insights and experiences through geospatial insights. Highly detailed and accurate data has been proven to shed insights on understanding customer segments, managing risk and making important decisions with greater confidence."
"Working with Pitney Bowes, we will be able to unlock insights tied to location and geographies, which has applicability across a wide range of use cases and industries. Cognos Analytics and Watson Analytics customers will be able to leverage these integrated capabilities without special geospatial skills, bringing geospatial analytics to business analysts and executives," added Marc Altshuller, General Manager of Business Analytics, IBM.