Accenture Interactive & Adobe to Launch Customer Engagement Solutions for Financial Services Organizations

On October 5th Accenture Interactive announced its partnership with Adobe. The goal is to launch new digital marketing solutions for financial services organizations in North America and Europe.

The newly released solutions are designed to help financial services clients attract, engage and retain high-value customers by creating relevant digital experiences that grow sales and revenue while improving retention and loyalty.

Glen Hartman, senior managing director for Accenture Interactive North America, commented on the partnership: “Our clients are constantly looking for vertical-specific solutions that will be meaningful and useful for their customers. Many financial services organizations are vying to drive greater innovation and transformation in their digital marketing initiatives – these solutions have the ability to be rolled out quickly and drive desired business and customer outcomes.”

Garrett Ilg, Adobe’s SVP, Global Enterprise Operations and President of EMEA, added: “Through Adobe’s alliance relationship with Accenture Interactive, we now have the ability to better create and deliver tailored digital marketing solutions for financial services organizations.  By combining Accenture Interactive’s strong marketing and industry expertise with the deep technology capabilities of Adobe Marketing Cloud, these digital solutions will provide the personalized customer experiences clients require, to better compete in today’s digital economy.”

According to the press release, the solutions built on Adobe’s Marketing Cloud include:

- Life Insurance: The acquisition solution leverages consumer behavior and preference profiles to create cross-channel experiences with real-time messages and offers to transform high-quality prospects into profitable customers.

- Customer Activation Solution for Retail Banking, Property and Casualty Insurance, and Life Insurance: This solution includes intuitive and personalized web and mobile onboarding methodology and technology enablers to maximize account opening success. It also includes personalized customer engagement for newly activated clients and tailored offers that boost customer satisfaction and loyalty while differentiating the brand.

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