Symphony EYC and 1010data Partner Up for Next Gen Predictive Analytical Tools
- by Saida Ayupova
Symphony EYC, software and services provider for retailers, wholesalers and manufacturers, and 1010data, the big data technology company offering, have announced their partnership for a combined solution that will provide supermarkets and suppliers a competitive edge through CRM, category and vendor management.
This partnership gives supermarkets and CPGs the ability to seamlessly and rapidly integrate multiple data sources, enabling smart, simple-to-use and flexible predictive analytical tools, resulting in increased value generation across omni-channel, hyper-personalized CRM, category and vendor management.
Patrick Rohrbasser, CEO of Symphony EYC’s insights business, expands on the partnership and its goals: “Both supermarkets and CPGs have enormous amounts of data on their customers’ behavior, yet they struggle to extract the necessary insight to personalize shopper engagement, create more targeted assortments or collaborate with vendors. We chose 1010data as a strategic partner because their platform is ideal to power and unite all available data from inside and outside of retailers to feed into our suite of retail applications. When 1010data’s platform is combined with Symphony EYC’s industry expertise, we are able to accelerate supermarket capabilities through smart and simple-to-use CRM, Category Management and Vendor Management tools.”
“1010data is proud to have been selected as Symphony EYC’s strategic partner, and in just a short time we have seen great success working with them,” adds Sandy Steier, CEO of 1010data. “We are pleased that Symphony EYC has been able to not only speed time to market, but also deploy customizable, flexible applications that integrate data from disparate source systems within retailers and CPGs.”