Acxiom Becomes Premier Partner of Adobe
- by Radu Cotarcea
Acxiom announced on September 27 that it joined the Adobe global partner ecosystem as a Premiere Partner. The level of partnership, which the company explained is the highest within the ecosystem, will enable Acxiom and Adobe Marketing Cloud clients to continue to access Acxiom data via Adobe Audience Manager’s Audience Marketplace with even greater ease to drive more accurate marketing campaigns.
Dana Hayes, Group Vice President of Global Partner Development at Acxiom, commented: "The exclusive nature of becoming a Premier Partner makes our selection by Adobe a notable achievement for Acxiom. We look forward to bringing our shared clients a heightened level of service, support and ease of use to deliver higher return on investment from their marketing campaigns."
Cody Crnkovich, Director of Platform Alliances at Adobe, added: "Adobe is pleased to have Acxiom onboard as a Premier Partner. Together, Adobe and Acxiom have partnered to build a world-class data offering through the Adobe Audience Manager, and the Premier Partnership will enable us to enhance the offering with additional resources and marketing support. The Premier Partnership also drives further global collaboration between Adobe and Acxiom across all of Adobe’s Marketing Cloud business, fostering innovative solutions designed to benefit our collective customer base."