Pitney Bowes and Lighthouse Computer Services Partner Up to Deliver Advanced Data Solutions
- by Radu Cotarcea
On September 21st Pitney Bowes, a global technology company, announced a new alliance with Lighthouse Computer Services, a leading Northeast Systems Integrator with an expanding Big Data and Analytics practice. The two companies will go to market with customized data solutions designed to help businesses attract and retain valuable customers, improve the efficiency of marketing campaigns, and combat the risks of fraud.
David Doucette, President of the Analytics Division of Lighthouse, commented: “We are excited to join forces with Pitney Bowes to implement innovative data management solutions for our clients. The sophisticated geocoding and reverse-geocoding technologies, in particular, will enable us to innovate entirely new use cases and solutions. We look forward to building influence with these new location-based capabilities.”
Lighthouse has an advanced analytics practice that specializes in the creation of solutions that allow customers to integrate existing data sets into intuitive and visually compelling dashboards and analytics to drive meaningful insights. In the meantime, Pitney Bowes has a full suite of offerings designed to address common data management challenges such as: establishing a trusted single view of a customer across multiple touchpoints, powering accurate and precise location intelligence, and the validation of global address locations.
Mark Taylor, SVP Software Channels at Pitney Bowes, commented on the new alliance: “We are thrilled to see new partners like Lighthouse embrace our location intelligence technologies to drive new innovations in data management. I see a lot of great synergies and strengths that we can draw upon from our respective technologies and teams to deliver increased client value.”
Lighthouse will go to market with the Pitney Bowes Single Customer View solution immediately. It will soon expand to sell offerings built on the company’s leading customer engagement, location intelligence and data quality technologies to help businesses address and improve their customer experience challenges.