AB Tasty Incorporates Nirror
- by Radu Cotarcea
AB Tasty has announced on September 21, 2016, that it acquired Nirror — a session recording specialist. According to the company, "the acquisition strengthens and extends the INSIGHT panel of its testing and personalisation platform and underpins AB Tasty’s position as a market leader.”
Founded by Alix de Sagazan and Remi Aubert, AB Tasty is a SaaS solution that helps data-driven marketers ease the process of A/B testing, personalisation and re-engagement. Its software facilitates data-driven decision-making through A/B and multivariate testing, helps to engage users with on-site remarketing, predictive marketing tools, and to personalise web content and user-experience.
Nirror is a platform that video-records customer journeys to better understand how visitors browse the website. Interactions with web pages, such as clicks or mouse movements, help identify issues and elements that break the navigation flow. Using Nirror, marketers know precisely where to focus the optimisation efforts in order to improve the user experience and increase the site’s overall profitability.
“Helping our clients understand better their visitors falls within the Test & Learn approach to conversion rate optimisation praised by AB Tasty. The access to qualitative data doesn’t necessarily imply highly technical solutions. AB Tasty stays true to its promise of simplicity, while expanding its solution to cover the whole process of conversion rate optimisation. It now enables to identify improvement hypothesis, put them in place and draw accurate conclusions. Technology and ease of use – together to improve conversion rates!”, explains Alix de Sagazan, Co-Founder of AB Tasty.
Alexia Panhard, Co-Founder of Nirror, added: “We really appreciate the AB Tasty solution and the way it integrates Nirror as a new brick in the Insight panel. We had great ambition for Nirror and we’re pleased that it joins the AB Tasty ecosystem now. It will benefit from AB Tasty’s expertise and brand image. A bright future is ahead!”