Dentsu Picks Up WiTH Collective Services in Australia
- by Radu Cotarcea
Dentsu has announced on September 16 the acquisition of Sydney-headquartered digital experience agency WiTH Collective Services.
WiTH Collective was founded in 2010 and provides services focused on the intersection of data, technology, and creativity to blue-chip clients.
According to Dentsu, “the purpose of the acquisition is to increase the Dentsu Group's presence in Australia through the strengthening and expansion of its capabilities regarding direct marketing and customer relationship management (CRM) services that leverage data, technology and creativity, areas that are currently garnering the most attention in the country's advertising industry.”
The announcement follows the recent Dentsu acquisitions of the data management company Accordant media (reported on by Savage Intel on September 2, 2016), of German Markenloft (reported on by Savage Intel on August 19, 2016), and of US independent data marketing agency Merkle Group (reported on by Savage Intel on August 9, 2016).