WPP’s Xaxis’ plista Acquires Linkpulse
- by Radu Cotarcea
WPP has announced on September 6, 2016, that is plista, a provider of data-driven native advertising part of Xaxis, has acquired Linkpulse, a real-time content analytics company.
Based in Oslo, Linkpulse works with over 120 publishers in Europe, enabling them to track the performance of articles across devices via customized dashboards and alerts. According to WPP’s press release, “incorporating Linkpulse’s technology into the plista service offering further strengthens plista’s position as a one-stop partner for publishers wishing to maximise engagement with, and monetisation of, their content.”
The same release noted that this investment "continues WPP's strategy of developing its services in fast-growing and important markets and sectors and strengthening its digital capabilities.” Indeed, the announcement follows WPP’s recent acquisition of iStrategyLabs, is a full service digital agency in the US (reported on by Savage Intel on August 3, 2016).